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Get the Most from Your Trade Show – Maximize Your Exposure

Trade shows are great places to market your product and services but you are only one of many at the venue so you need to maximize your exposure.

The Importance of Referrals at Trade Shows

Referrals help your business to grow and prosper. It maintains a good customer base and means your product comes recommended.

The Use of Promotional “Gimmicks” at Trade Shows

Factually gimmicks work, everyone likes them and done correctly, they will attract people to your trade show booth and help sell your product. You need things that will entertain a person long enough for you get to them and start up a conversation or something that they will remember you by.

Less is More with Promotional Giveaways

Promotional giveaways are a staple line item in trade show budgets, but in order to differentiate yourself you must dare to be different!  First of all, a giveaway or “freebie” is not free!  This is the first lesson to unlearn – the only thing which is free is “free”, but promotional giveaways cost money and they can cause harm to your sales and marketing efforts unless used properly.

Use a Blog to Enhance Your Trade Show Promotional Activity

Pre-trade show marketing should include providing information on what you will be doing on the day and where to find you; the idea is to raise attendee awareness before they visit the show.  Why bother – the attendees will all be there in any event, so why do you need to focus on pre-trade show promotion in any event?

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